About

Born and raised on Long Island, New York, fishing has always been more than just a hobby—it’s been a lifelong passion. From early mornings on the water to years of experience honing his craft, the ocean has always been at the heart of his story.

After proudly serving in the United States Coast Guard, he carried forward the values of discipline, dedication, and hard work into every aspect of his life. Family has always come first, shaping both his character and the way he approaches everything he creates.

In recent years, he discovered a new passion: handcrafting custom fishing lures. Combining his deep knowledge of fishing with creativity and precision, each lure is carefully designed and built with purpose—made not just to look good, but to perform on the water.